The President of Ukraine Volodymyr Zelensky has a new unusual partner in his campaign to defend his country – Global Citizen, an international non-profit organization that fights extreme poverty.
Green and Global Citizen on Sunday released the first of what they hope will be a daily call to action for millions of members of the nonprofit, as well as its governmental, corporate and charitable partners. In the video, Zelensky will talk about the battle of Ukraine against Russia, combined with the steps that supporters can take to help, provided by Global Citizen.
In the first message of the Ukrainian president he asked for help from the world in defending his country from, in his opinion, terrorist acts by Russia. In the video, Zelensky refers to the bombing of Russian cities in Ukraine and the shelling of nuclear power plants.
Global Citizen expressed hope that the unique partnership would encourage people to stay abreast of the humanitarian crisis and ways to respond. Although Zelensky’s video statements continue to cover news organizations around the world, Global Citizen wanted to spread his words completely, said group CEO Hugh Evans.
“We believe it’s important for people to be able to hear directly from the leader who inspires people the most,” Evans said. “We are talking about the creation of a regular cadence and its publication on all major technology platforms around the world at once, so that the whole world could hear from the President of Ukraine directly.”
As he said in recent videos and interviews, Zelensky on Sunday asked NATO to create a no-fly zone over Ukraine and asked countries to provide his country with air power so it could better defend itself, including fighter jets and missile defense systems.
Evans said Global Citizen would publish Zelensky’s calls for military action, but would support them with humanitarian demands. Sunday’s announcement was accompanied by a call to Global Citizen members to ask governments to offer United Nations funding for humanitarian support.
Last week, the United Nations said $ 1.7 billion would be needed to help, estimating that 12 million people in Ukraine and 4 million refugees may need help and protection in the coming months.
“As an anti-poverty organization, Global Citizen’s actions will focus on a humanitarian response, not a military response,” Evans said. “We call on governments and businesses to support the United Nations call for a $ 1.7 billion state of emergency.”
Evans ’group has in the past organized high-profile events such as the annual Global Citizen Live Festival, which has brought billions in aid from governments, corporations and philanthropists to fight poverty.
Although Global Citizen has no previous relationship with Zelensky, he has a working relationship with the Ukrainian government, donating educational programs there since 2014, including “Education Can’t Wait,” which, according to Evans, is planning another grant this week. After Russia’s invasion of Ukraine, Global Citizen turned to the government to find out how it could help.
“We were inspired by what President Zelensky did to demonstrate his own courage and resilience,” Evans said. “From a Global Citizen perspective, we have always had a clear mission to eradicate extreme poverty. And when there is such a big humanitarian crisis, we always try to do everything we can. “
This includes Green’s support.
“When the world is faced with such an existential problem of choice as the invasion of Ukraine, I think I have seen such a collective consciousness that reaches for its courage and resilience,” Evans said. “He created an environment of hope where many people felt completely helpless.”
Evans said the conflict between Ukraine and Russia raises many pressing questions – how NATO avoids direct conflict with a nuclear power, whether sanctions are the most effective way to respond to the rest of the world, how best to respond to the 1.5 million humanitarian refugee crisis.
“There is no better person to talk to than the one who leads the resistance – Zelensky himself,” Evans added.
Evans said Global Citizen members have a “huge appetite” for effective things they can do to help.
“We hope that by adding concrete action to President Zelensky’s daily call, we will be able to help citizens or corporate leaders, and in some cases politicians, respond appropriately,” he said.
In his video call to action, Zelensky asked people around the world to think about how they would react if attacks on hospitals, schools or residential neighborhoods in their cities.
“What would you do if terrorists destroyed them completely with missiles, air raids, bombs, as is happening here in Ukraine?”
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