DOHA – The World Cup draws record Spanish-language viewers on Telemundo and Peacock, with Mexico vs. Poland giving digital streaming platforms their biggest day in total consumption.
Mexico’s win on Tuesday was the most televised World Cup game in US history with a total of 4.6 million viewers.
The opening match between Ecuador and Qatar drew 832,000 spectators. This is the record for the most matches broadcast in Spanish, which was broken a day later when 1 million watched the USA v Wales match.
The broadcast accounted for 29% of Telemundo’s World Cup audience. Telemundo said Thursday that the first eight matches averaged 2.5 million viewers across all broadcast and streaming platforms. The total is up 44% from 2018, when the United States failed to qualify for the World Cup in Russia in June and July.
Peacock topped the App Store for free iOS apps Sunday through Wednesday, and the Telemundo Deportes app was in the top 5 for most of the week.
Also, the USA’s opening draw with Wales is 1-1 The English and Spanish broadcasts were watched by 11.7 million people. Monday’s game was watched by 8,306,000 on Fox’s English-language telecast and 3.4 million on Telemundo, Telemundo digital and Peacock’s Spanish-language programming.
Telemundo and Peacock are part of Comcast Corp.’s NBCUniversal. Telemundo is the exclusive US Spanish-language television rights holder for this year’s FIFA World Cup in the US.
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