Holocaust director says Meta hasn’t completely lifted the ad ban [Updated]

Holocaust director says Meta hasn’t completely lifted the ad ban [Updated]

Alexander Newton

last weekend Meta told Ars that he lifted the ban on advertising a just-released Holocaust film titled Beautiful blue eyessaying the ban — for allegedly violating Meta’s racial policies — was imposed in error.

The director whose film was blocked, Joshua Newton, told Ars that he’s still having trouble promoting the film on Meta platforms, where accounts are still restricted. What’s most frustrating for Alexander Newton, Joshua’s son and the actor who starred in the film, is that he still can’t promote his version of the film’s theme song on his Instagram.

“My Instagram page just spins endlessly when I click to promote, so they somehow corrupted my account,” Alexander claimed. “I have to completely restart the app on my phone to even exit the app.”

Alexander said the film’s head of marketing noted that since the ban was lifted, reach still seems unusually limited, even though the film’s Facebook page is now allowed to promote posts.

The film’s promotion team already felt that not having access to Facebook’s advertising tools earlier was a major setback Beautiful blue eyes opened in 431 theaters on September 9. But now, as the film’s theatrical run continues and new promotional materials related to the film become a priority to sell the film, the father and son told Ars they want Meta to review their accounts and apologize for the alleged “mistake” a ban on film advertising.

Joshua said it was “obvious” that Meta did not make a mistake because Meta staff supported the ban during the original review process. “One or more people on Facebook decided to support the ban,” Joshua said. “And not only support the ban, but actually send us a message that our decision is final. That’s crazy.”

Both said Facebook should rethink how it handles advertisers’ appeals because if Facebook employees had just Googled the movie, “they would have known it was real, they would have known it was a Holocaust movie,” Joshua said. .

“They should have people you can turn to if you have a problem, especially if you’re a paying advertiser,” Alexander said. “If we have a big movie release, it’s going to go wrong if we can’t get our ads on Facebook because they have such a monopoly” on reaching people online.

Meta told Ars it will review the new allegations and issue a statement. [Update: A Meta spokesperson told Ars that Meta stands by its original statement repeated here in the paragraph below this one. Based on Ars reporting, Meta reviewed both the Beautiful Blues Eyes official Facebook account and Alexander’s Instagram account and confirmed that Meta has placed no restrictions on the user’s ability to advertise or promote either on Facebook or Instagram. Meta declined to comment further on any other reported problems or to respond to Newton’s request for an apology.]

There is no clear way to fix it

When Meta first told Ars that the ban had been lifted, a spokesperson said that it was not due to public outcry, but rather that: “We have reviewed the ad and page in question and determined that enforcement was done by mistake, so we removed the restriction. .”

Alexander told Ars that the reach at Beautiful blue eyesThere are so few ads on Facebook that the head of the marketing promotion team suggested that there might be something like a shadow ban that would remove ads from people’s feeds.

this week Beautiful blue eyes advertises a new way to watch movies, especially for movie buffs Jaws star Roy Scheider, who notes that this is the late actor’s last film. Using a new blockchain technology called MovieKey, which Alexander created with the help of MovieFarm and his company Drop Magnet, Beautiful blue eyes will be the first collectible movie to be released at the same price as Blu-Ray discs ($25), which viewers will be able to store in digital wallets instead of purchasing through Video-On-Demand services. After allocating resources to develop this technology, the film’s promotional team hopes to effectively communicate the unique benefits of this technology to audiences. They worry that the seemingly limited reach of the film’s official Facebook page will prevent that.

Because the filmmakers expect to continue marketing Beautiful blue eyes for theatergoers and using the film to promote this new technology in the marketplace, it is imperative that Meta “do their due diligence” and resolve the alleged functionality issues with their Facebook and Instagram ad pages.

Joshua said he’s still looking for a solution because at Meta, even if there are unusual circumstances like this one, he said so far he’s found that “there is no such structure, no.”

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