Posted by HALELUYA HADERO – AP Business Writer
NEW YORK (AP) — Amazon’s bedside device may soon know if you’re asleep — or not.
The e-commerce and technology giant said Wednesday it will start selling a device later this year that can track sleep patterns without a wristband.
The device, called Halo Rise, will use contactless sensors and artificial intelligence to measure the user’s movements and breathing patterns, allowing the device to track sleep stages throughout the night, the Seattle-based company said. Amazon said the device “does not include cameras and microphones” and will cost $139.99.
The Halo Rise will be the latest device in Amazon’s Halo line, which includes a fitness tracker that can track physical activity and sleep patterns. Amazon noted that the device can connect to its Alexa virtual assistant and allow users to wake up to their favorite songs and lights that “mimic the colors and gradual brightening of a sunrise.”
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The new device underscores the company’s ever-increasing steps to integrate its technology into consumers’ lives and expand its reach into the healthcare space. His ambitions in the field of health care have grown over the years, which can be seen most recently in his a planned $3.9 billion acquisition of the primary care organization One Medical. The deal is currently pending before the Federal Trade Commission.
Amazon, which has faced scrutiny over the handling of consumer data, was quick to reassure on Wednesday that the information in the Halo Rise device will be kept secure, saying that “health data is encrypted during transmission and storage in the cloud.”
“Amazon Halo health data is not used for marketing, product recommendations, or advertising and is never sold,” the company said.
Separately, Amazon said it will release a new Kindle Scribe, the first Kindle consumers will be able to write on. It will also add more features to Ring doorbell cameras, Astro home robot and launch new Echo devices.
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